Wellhuis Dakwerken, a leading Dutch roofing specialist, wanted to increase engagement on their website. The team debated which chatbot visual would build the most trust: a friendly cartoon or a realistic human? By pre-testing 5 variants with Brandpulse, they identified a clear winner that generated 32% more chats and 11% more sales.
Wellhuis Dakwerken is a premier roofing specialist in the Netherlands, providing comprehensive roofing solutions ranging from emergency repairs to complete renovations.
Industry: Construction & Home Services
Company Size: Regional Leader (Netherlands)
Role: Marketing & Growth
Customer Type: B2C (Homeowners)
Headquarters: The Netherlands
32% increase in chat engagement
18% more qualified leads generated
11% boost in sales conversions
Tested on 34,753 real human signals
91.9% certainty on winning visual
The Wellhuis marketing team was stuck. Their chatbot wasn't pulling its weight. The debate? Half the team wanted a 'friendly cartoon robot', the other half wanted a 'realistic human'. Without data, it was yet another endless meeting about opinions.
"We were arguing for weeks about a cartoon versus a photo. Brandpulse gave us the answer in 5 days. The 32% uplift proves that you shouldn't guess results."
Wellhuis chose the Brandpulse Silver Package to settle the debate. Unlike traditional panels where people say what they like, Brandpulse measured what they actually did in the audience their natural viewing environment, not in focus groups.
Validation: The test delivered 34,753 human signals (exceeding the promised 30k), achieving a 95% Confidence Level
The objective: find the asset with the highest Stopping Power Rating (SPR), the proportion of people who notice and engage after an asset captures their attention.
The data was decisive. While the cartoons were "fun," they didn't drive more attention and action. The "Man – Realistic" variant dominated the test.
Wellhuis implemented the winning visual immediately. The impact of choosing the "professional" but effective" realistic option over the "fun" cartoon was measurable in weeks:
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