Pre testing that saves budget & boosts attention

Not all ideas stop the scroll. Pre testing reveals which creative grabs attention and which gets passed over. With real human feedback and behavior-based insights, Brandpulse helps you fine-tune for maximum impact before you launch.

Audience Signals

30,457

Real human feedback

Starting from

$1250

per test

Stopping Power Score

95

90% statistical confidence level

Why Pre test with Brandpulse™?

From AI-powered insights to audience precision and statistical validation. Brandpulse gives you creative certainty before launch.

AI + Human Intelligence

We combine advanced AI analysis with real human behavior to deliver actionable attention insights.

Targeted, Real-World Audiences

No more generic panels. Brandpulse reaches your actual target audience, matched by location, interests, and demographics.

Statistically Validated Results

See which creative wins with clear, statistically significant outcomes. Decisions are backed by data, not just opinion.

How does pre testing work? - 4 simple steps

Launch your first creative pre-test in minutes—no technical skills needed. BrandPulse simplifies every step, from upload to insight, and reveals which version has the strongest stopping power. That means the creative most likely to grab attention instantly

1

Upload your creative assets

Start by uploading your visuals—ads, packaging, billboards, or digital content. You can also test headlines, taglines, product names, or any short-form copy up to 90 characters.

1

Upload Your Creative Assets

Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.

Upload Your Creative Assets

Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.

2

Set the target audience of your pre test

Select the specific audience you want to reach based on demographics, interests, and behaviors. We ensure your creative is tested by real people who match your customer profile.

2

Define Your Target Areas

Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.

Define Your Target Areas

Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.

3

Gathering 100% human feedback

We run your creative in a controlled, real-world-like environment. Our system captures behavioral responses and calculates a Stopping Power Rating to show what holds attention.

3

We Do the Heavy Lifting

We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.

We Do the Heavy Lifting

We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.

4

Get your pre testing insights

Receive a statistically validated insights report focused on attention metrics and our Stopping Power Rating. With confidence levels clearly communicated, the dashboard is designed to speak the language of a CEO. Visually striking, instantly clear, and built for decision-making.

4

Receive Your Insights Report

Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing

Receive Your Insights Report

Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing

Your pre test results, delivered with clarity

Back every creative decision with statistically validated results. Brandpulse delivers a clean, visual report built to inform teams and impress stakeholders.

A clear winner on stopping power (= most attention grabbing)

Every result is backed by a clear confidence level and statistical significance. So you’re not just guessing, you’re proving.

Beautiful, presentation-grade reports that translate insights into decisions

Export results and align stakeholders without extra meetings or debate.

Pretesting built for creatives, marketers & agencies

The possible use of Brandpulse to determine Stopping Power of your creative assets are almost endless. Here are the most used applications.

Book Covers

Food Photos

Packaging

Billboard

Logo

Fashion Models

Product

Print Advertis...

Taglines

Slogans

E-commerce ....

Product Photos

Video Thumb...

Why creative teams choose BrandPulse for pretesting

Whether you’re pitching, optimizing, or launching BrandPulse gives you fast, reliable proof of what works. No more guessing. No more subjective debate. Just creative that’s backed by data.

Faster iteration

Make decisions in days, not weeks. Test creative variations early and often, without slowing your launch timelines.

Invest in the best creative ideas

Launch only your top-performing concepts. Reduce wasted spend on creative that doesn’t convert and maximize ROI.

Creative confidence

End the endless “which one is better?” debates. Align teams faster with data-backed clarity and reduced second-guessing.

Future-Proof creative strategy

Build a culture of performance-driven creativity, where every idea gets validated before it goes live.

Find out what grabs attention

Our heatmaps show where eyes land, what people skip, and where attention drops. Powered by AI, grounded in real audience behavior.

See what your audience notices first

Our AI-powered attention heatmaps reveal what grabs eyeballs—and what gets ignored. This helps you optimize your visuals for maximum impact and engagement.

Spot high-attention zones in your visuals before they go live

Optimize logo, text, and CTA placement for stronger impact

Make design decisions with data, not guesswork or debate

Hear from those who already
work with Brandpulse™

"In print advertising, you only get a few seconds to capture a reader's atttention. Thanks to Brandpulse, I pre-tested my spring magazine ad and discovered the most impactful design before going to print."

Mark Davidson

Senior Print Media Advertiser

"Fashion is all about first impressions. Our in-house models' headshots were tested with Brandpulse to see which one caused the greatest reaction. It enabled us to achieve our best ROI to date."

Lisa Monroe

Talent Director

"Choosing the right packaging was overwhelming for us. We wanted a design that is aligned with our audience's liking. Brandpulse helped us pretest which one had the strongest shelf appeal."

Emily Carter

Founder

FAQs

What is the meaning of pre testing?

Pre testing evaluates ads, packaging, or messaging before launch to gauge how real people react. It helps predict success and improve performance.

What does a pre test do?

A pre test measures attention, clarity, emotional reaction, and brand fit. It identifies what's working and what isn't, before it costs you.

What does pre testing consist of?

It includes exposing creative to a sample audience, tracking behavior (like attention), and collecting qualitative feedback.

How to do pre testing?

To pre test effectively, start by selecting the creative you want to evaluate. Define your target audience, upload your materials, and choose a testing method—such as behavioral observation or controlled exposure. Analyze results to uncover what holds attention and where people drop off. The goal is to learn before you launch.

How does Brandpulse pre test?

Brandpulse uses a behavioral-first approach. We show your creative to a real audience in a simulated environment and track how they interact. Our system then delivers a statistically validated Stopping Power Rating (rating on attention grabbing) so you can see exactly how your creative performs under real-world conditions. All with a simple set-up and with results in days.

What is stopping power?

Stopping power refers to how quickly and strongly your creative grabs attention, whether someone pauses on your ad, notices your packaging, or engages with your message. We measure it using real audience responses and AI prediction models, so you know what truly stands out before you launch.

Silver
$1250/ Per Test

Ideal for startups and fast-moving teams looking for directional insight at an affordable price.

Up to 6 creative assets testes

30,000 Human Audience Signals

Min. 80% Confidence Level

Full reporting

5-7 days

AI feedback

$1550/ Per Test

Perfect for agencies and growth teams that need confident, data-backed creative decisions.

Up to 6 creative assets testes

45,000 Human Audience Signals

Min. 85% Confidence Level

Full reporting

5-7 days

Extensive AI feedback

Platinum
$2250/ Per Test

Built for high-stakes creative like packaging, outdoor, and brand campaigns where precision matters.

Up to 6 creative assets testes

60,000 Human Audience Signals

Min. 90% Confidence Level

Full reporting

5-7 days

Interactive AI feedback

Ready to drive revenue with creatives that work?

Start making data-driven creative decisions today and boost your campaign performance

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