Behavioral insight on design, clarity, and visual standout. Brandpulse lets you test pack concepts in real-world retail contexts to understand what truly catches the eye and communicates effectively.
Audience Signals
Real human feedback
Starting from
per test
Stopping Power Score
Your package is more than a container. It’s your silent salesperson on the shelf. Brandpulse helps you understand how your designs perform in milliseconds—before you commit to production.
Test packaging in simulated environments with real human feedback to learn which design drives stopping power in crowded shelves and cluttered ecommerce grids.
We match test participants to your actual target shoppers, so you’re learning how the right people react in real contexts.
Every test includes a clear winning design paired with confidence levels, and proven metrics so you can move forward with clarity.
See exactly how your packaging designs land. Brandpulse lets you test packaging concepts, prototypes, or variants in just a few clicks.
Start by selecting the specific packaging creative you want to evaluate. You can upload anything from an early-stage concept or dieline to a high-fidelity 3D render or final on-shelf image. Whether you're testing a new SKU layout, rebranded design, or a variation in pack structure, Brandpulse supports all formats.
Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.
Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.
We match your packaging design to the specific audience you want to reach—based on shopper demographics, (product) interest, and more. Whether you're testing designs for busy parents, trend-conscious Gen Z consumers, or health-focused professionals, we find people who reflect your intended market.
Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.
Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.
We run your creative in a controlled, real-world-like environment. Our platform captures passive behavioral responses—tracking exactly where attention goes. From these interactions, we calculate a Stopping Power Rating to reveal which designs break through and hold visual interest. This gives you a clear, quantifiable read on what works and where improvements can be made.
We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.
We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.
Review your results in a visual, intuitive report designed to give you fast clarity. Heatmaps show exactly where attention lands across your packaging, revealing what draws the eye and what gets ignored.
Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing
Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing
Package testing shouldn’t be a black box. With Brandpulse, every test delivers a visual, intuitive report with clear performance signals.
Quickly spot which design had the highest Stopping Power Rating—your clear behavioral winner for capturing attention fast.
Every data point is backed by statistical significance and confidence levels, so you’re not just observing. You’re proving.
Our reports are built for action, not just insight. They’re structured to support creative decisions and strategy alignment.
Easily export results and share insights across stakeholders, no extra meetings, no drawn-out debates, just clarity
From early-stage concepting to final production checks, Brandpulse makes it easy to test designs throughout your process. Use it before internal reviews, stakeholder meetings, or just to validate your gut.
Blending AI with real human feedback, Brandpulse’s approach gives you certainty on which asset grabs the most attention.
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
Start A Test
Great packaging isn’t guessed. It’s observed. Brandpulse turns attention data into better decisions, faster.
Designed for the pace and needs of brand, design, and insights teams—not just researchers.
Better packaging clarity and standout drives trial, loyalty, and brand lift.
This isn’t about testing to kill. It’s about learning what works so you can build smarter, bolder creative.
Build a culture of performance-driven creativity, where every idea gets validated before it goes live.
With Brandpulse heatmaps, you get a view of how your audience engages with packaging. It’s not just about what looks good. It’s about what gets seen.
Our attention heatmaps reveal what grabs eyeballs—and what gets ignored. This helps you optimize your packaging design for maximum impact and engagement.
Pinpoint visual attention across pack elements like logos, claims, or imagery
Learn what information people notice —and what they miss
Spot distractions, clutter, or missed messaging that could hurt performance
"In print advertising, you only get a few seconds to capture a reader's atttention. Thanks to Brandpulse, I pre-tested my spring magazine ad and discovered the most impactful design before going to print."
Senior Print Media Advertiser
"Fashion is all about first impressions. Our in-house models' headshots were tested with Brandpulse to see which one caused the greatest reaction. It enabled us to achieve our best ROI to date."
Talent Director
"Choosing the right packaging was overwhelming for us. We wanted a design that is aligned with our audience's liking. Brandpulse helped us pretest which one had the strongest shelf appeal."
Founder
Packaging is tested by observing real human reactions through behavioral tools like heatmaps and attention metrics. The goal is to understand what draws the eye and communicates clearly.
Effective packaging evaluation looks at both visual attention and message clarity. Are people seeing the key elements? Are claims, benefits, or branding absorbed quickly? Tools like Brandpulse help answer these with behavioral data.
While processes vary, typical steps include brief creation, concept development, structural design, visual design, prototyping, testing, and refinement. Brandpulse fits seamlessly into testing and refinement.
Stopping power is a behavioral measure of how well your design captures attention in the first second. High stopping power means your packaging is noticed early, increasing the chance of engagement or purchase.
Ideal for startups and fast-moving teams looking for directional insight at an affordable price.
Up to 6 creative assets testes
30,000 Human Audience Signals
Min. 80% Confidence Level
Full reporting
5-7 days
AI feedback
Perfect for agencies and growth teams that need confident, data-backed creative decisions.
Up to 6 creative assets testes
45,000 Human Audience Signals
Min. 85% Confidence Level
Full reporting
5-7 days
Extensive AI feedback
Built for high-stakes creative like packaging, outdoor, and brand campaigns where precision matters.
Up to 6 creative assets testes
60,000 Human Audience Signals
Min. 90% Confidence Level
Full reporting
5-7 days
Interactive AI feedback
Test your packaging designs with real humans in real contexts. It’s fast, visual, and made for modern marketing teams.
No credit card required. Get started in minutes.
