Works for every format.
Any medium where creative attention and audience response matter can be tested with Brandpulse.
FAQs
What is Brandpulse?
Brandpulse is a behavioural meassurement platform that evaluates creatives to assess their stopping power or resonance. We use large numbers of real human feedback to deliver actionable insights, helping businesses run successful campaigns with confidence.
Who is Brandpulse built for?
Brandpulse is built for the mid-market: brands and agencies that need real behavioural data but cannot justify the cost, time, or complexity of enterprise-grade research. If you have a creative decision to make and a media budget to protect, BrandPulse is designed for you.
How does passive measurement work?
Rather than asking people questions, Brandpulse exposes your creative to a targeted audience in a natural viewing environment and measures what they actually do: how long they look, whether they stop, whether they engage. No surveys, no stated preferences, no bias from social desirability. The result is a measurement of real behaviour, not reported behaviour.
What is the difference between Attention Testing and ATL Resonance?
Attention Testing is a pre-rollout tool. You use it before a campaign launches to measure whether a creative asset captures attention, compare variants, and identify the strongest version. It works for out-of-home, packaging, print, social ads, thumbnails, and video.
ATL Resonance is a campaign measurement tool. You use it to evaluate whether a broader campaign, such as TV, radio, or a brand campaign, actually generated meaningful impact and audience response. The two products are built for different moments in the campaign lifecycle, and can be used independently or together.
Who can benefit from Brandpulse?
We offer services for a wide range of users. Whether you are a designer, small business owner, retail marketers, or corporate communication specialists, our goal is to help you eliminate doubts and frustration - receive fast, winning content and proceed with confidence.
Brandpulse aims to serve a variety of industries, including: packaging design companies, media buyers, OTL agencies, creative agencies, PR and communication agencies, marketing agencies, model agencies, fast-moving consumer goods (FMCG) companies, experiential marketing agencies, retail and e-commerce companies, and NGOs and nonprofits.
How can Brandpulse Analytics be used by offline marketing agencies?
Brandpulse predicts which roadway advertisements and ATL concepts will capture the most attention in the real world. This helps ATL agencies optimize spending and maximize impact using our Stopping Power Rating (SPR) insights.
How can Brandpulse Analytics be used by online advertising firms?
Anything that is designed to draw attention can be tested using Brandpulse. We help online advertising firms determine the most effective asset using our SPR (Stopping Power Rating) insights. The identified visuals or text boost CTR (Click-Through Rate) and CR (Conversion Rates).
How can Brandpulse Analytics help retail businesses?
Engaging in-store signage can drive foot traffic and boost sales by strengthening brand identity, shaping consumer perception, and enhancing the shopping experience. Brandpulse helps you identify which version of your retail creative assets has the highest Stopping Power for shoppers.
E-commerce businesses rely heavily on images. Standing out is ecommerce marketing is not easy. Brandpulse makes it possible to pre-test different product photos to see which one generates the most interest, evidently boosting CTR (Click-Through Rate), CR (Conversion Rates), and sales for e-commerce business.
What are the potential benefits of Brandpulse Analytics for packaging companies and design firms?
Brandpulse helps packaging firms and design firms find out their top-performing creative assets. Design firms can confidently present a winning design to their clients, knowing what captures the most attention in a real-world environment.
How does pre-testing work?
Pre-testing is the process of evaluating creative assets like ads, thumbnails, or other creatives, before they go live. It’s a way to test real audience reactions and spot performance issues early, so you can launch with confidence instead of guesswork.
At Brandpulse, pre-testing is fast, predictive, and visual. Here’s how it works:
1. Upload Your Creative – Add your ad, concept, or visual asset in seconds.
2. Select Your Test Type – Are you testing images or texts?
3. Run the Test – We will gather real human feedback.
4. Read the Results – See where eyes go first, what’s working (or not), and how your creative stacks up, without a long setup or waiting for weeks or months
Just insights that help you improve before launch. Brandpulse takes the guesswork out of creative decisions, so every test leads to a better-performing version.
How quickly can I receive my insights?
Depending on audience selections, Brandpulse delivers actionable insights within a few days. On average, it takes about six days. We ensure that you receive insights fast, so you can make timely decisions.
No, technical expertise is not required to use our platform. We do have specific dimensions and ratios for the images that can be uploaded. If needed, we help you resize them on imageresizer.com.
Can Brandpulse work globally?
Yes, Brandpulse is designed to scale globally and help businesses around the globe.
It's time to stop guessing. Hand over your creative materials, and we will determine which one grabs the most attention. It’s time for you to gain clarity and win with confidence!
Ready to measure what
actually moves people?
If your campaign decisions still rely on opinions, delayed reporting, or internal debate. Brandpulse offers a faster first layer of clarity. Actionable, scalable, and built around the audience you actually want to reach.





















