Behavioural measurement at scale

We don't ask.
We observe.

No surveys. No AI simulations. Brandpulse helps brands and agencies validate creative and campaigns with passive observation, tested with the audience you actually want to reach.

300K+ real individuals Results in 5–7 days Zero tech integration From €1,250 per test
Brandpulse platform — Attention Testing and ATL Resonance dashboards

Trusted by Teams who stopped guessing

Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo

Most marketing research arrives after the budget is gone.

Pre-testing and campaign measurement used to be standard. Then they became too slow, too expensive, and too complex for anyone outside the biggest brands. Most teams launch without proper validation, then read a report when there is nothing left to change.

The typical ATL research timeline
Campaign launches
Budget committed. Media bought. Creative is live.
Budget spent
All media euros are gone. Performance is unclear.
Research arrives
Insights land — but there is nothing left to change.
Campaign start 8–12 weeks later
Launch
Budget gone
Report

"What people say is not always what they do. And what we think people will do is often wrong. That is why we measure behaviour instead of opinions."

The Brandpulse view

Why brands choose Brandpulse.

Three things traditional research cannot give you.

01

Tested with your true audience.

No generic panel. Validate with the people you actually want to reach — by city, age, gender, and affinity. A billboard in Amsterdam should not be validated on a national average.

Amsterdam 25–44 Male Homeowners
300k+ real individuals
vs ~400 in a traditional panel
02

Behaviour, not opinion.

People do not know they are being observed — so what we measure is what they actually do. Not what they say they would do. Passive observation removes the bias that makes survey-based research unreliable.

Natural Placement
03

Fast enough to act on.

Insights arrive while decisions can still change. Days, not months. Before the budget is spent, not after. When the campaign is still running is the only time the data actually matters.

Time to insight
Traditional
8–12 wks
Brandpulse
2–3 days

One platform, two clear jobs.

Brandpulse is not a generic research tool. Each product solves a specific problem — and they are designed to work together.

Attention Testing

Does your creative actually stop someone?

Test packaging, out-of-home, print, and digital creative with the audience you want to reach — before you commit the media budget.

OOH Packaging Print Video Digital Thumbnails
Explore Attention Testing
ATL Resonance

Did your campaign actually move the needle?

Measure baseline, during flight, and after flight. Get behavioural signals while the campaign is still running, so you can extend, shift, or adjust the next flight while it still matters.

TV Radio Above-the-line Broad brand campaigns
Explore ATL Resonance

Both products deliver a strong first layer of validation — fast enough to act on, scalable enough to use regularly.

Built for speed, scale, and real behaviour.

What makes Brandpulse different from traditional research.

Fast.

Insights arrive while decisions can still change. Not a post-mortem after the campaign is over — input while it still matters.

Scalable.

Behavioural measurement without six-figure setups. Pricing that makes sense — because over-spending on testing eats into the margin you are trying to protect.

Starting from €1,250 per test

Insightful.

Signals that go beyond surface-level feedback. Understand what is likely to land — and what is not.

Actionable.

Built to improve creatives and campaigns before rollout. Not to report on them afterwards.

Privacy-first by design.

Fully GDPR-compliant. Participants are anonymised and unaware. No pixels, no tags, no IT involvement required from your side.

Tested with your true audience.

No generic panel. Validate with the people you actually want to reach. Target by city, age, gender, and affinity. A billboard in Amsterdam should not be validated on a national average.

City & region Age group Gender Affinity Life events Language

Applications of Brandpulse

Brandpulse pinpoints what attracts attention in your creative assets, no matter the medium. These are the areas where brands use it most.

Book covers

Book Covers

Food Photos

Packaging

Billboards

Logos

Fashion Models

Product image

Products

Print advertisements

Print Advertis...

Taglines

Taglines

Slogans

Slogans

E-commerce ads

E-commerce ....

Product photo's

Product Photos

Podcast

Video Thumb...

FAQs

What is Brandpulse?

Brandpulse is a behavioural meassurement platform that evaluates creatives to assess their stopping power or resonance. We use large numbers of real human feedback to deliver actionable insights, helping businesses run successful campaigns with confidence.

What does Brandpulse aim to achieve?

Brandpulse empowers entrepreneurs with the confidence and clarity to make smarter business decisions. Our insights reveal which creative content (both text and visuals) truly captures attention and drives impact.

Who is Brandpulse's ideal customer?

Almost all business owners, from start-ups to large corporations, but the creative and marketing sectors use it to their fullest advantage.

What differentiates Brandpulse Analytics in comparison to other pre-testing companies' tools?

Unlike other pre-testing companies, Brandpulse integrates real-time, live audience signals and authentic input from real people AI-driven findings.

See More

Who can benefit from Brandpulse?

We offer services for a wide range of users. Whether you are a designer, small business owner, retail marketers, or corporate communication specialists, our goal is to help you eliminate doubts and frustration - receive fast, winning content and proceed with confidence.

Which industries can use Brandpulse?

Brandpulse aims to serve a variety of industries, including: packaging design companies, media buyers, OTL agencies, creative agencies, PR and communication agencies, marketing agencies, model agencies, fast-moving consumer goods (FMCG) companies, experiential marketing agencies, retail and e-commerce companies, and NGOs and nonprofits.

How can Brandpulse Analytics be used by offline marketing agencies?

Brandpulse predicts which roadway advertisements and ATL concepts will capture the most attention in the real world. This helps ATL agencies optimize spending and maximize impact using our Stopping Power Rating (SPR) insights.

How can Brandpulse Analytics be used by online advertising firms?

Anything that is designed to draw attention can be tested using Brandpulse. We help online advertising firms determine the most effective asset using our SPR (Stopping Power Rating) insights. The identified visuals or text boost CTR (Click-Through Rate) and CR (Conversion Rates).

How can Brandpulse Analytics help retail businesses?

Engaging in-store signage can drive foot traffic and boost sales by strengthening brand identity, shaping consumer perception, and enhancing the shopping experience. Brandpulse helps you identify which version of your retail creative assets has the highest Stopping Power for shoppers.

How can Brandpulse Analytics be used by e-commerce businesses?

E-commerce businesses rely heavily on images. Standing out is ecommerce marketing is not easy. Brandpulse makes it possible to pre-test different product photos to see which one generates the most interest, evidently boosting CTR (Click-Through Rate), CR (Conversion Rates), and sales for e-commerce business.

What are the potential benefits of Brandpulse Analytics for packaging companies and design firms?

Brandpulse helps packaging firms and design firms find out their top-performing creative assets. Design firms can confidently present a winning design to their clients, knowing what captures the most attention in a real-world environment.

How does pre-testing work?

Pre-testing is the process of evaluating creative assets like ads, thumbnails, or other creatives, before they go live. It’s a way to test real audience reactions and spot performance issues early, so you can launch with confidence instead of guesswork.

At Brandpulse, pre-testing is fast, predictive, and visual. Here’s how it works:
1. Upload Your Creative – Add your ad, concept, or visual asset in seconds.
2. Select Your Test Type – Are you testing images or texts?
3. Run the Test – We will gather real human feedback.
4. Read the Results – See where eyes go first, what’s working (or not), and how your creative stacks up, without a long setup or waiting for weeks or months

Just insights that help you improve before launch. Brandpulse takes the guesswork out of creative decisions, so every test leads to a better-performing version.

How quickly can I receive my insights?

Depending on audience selections, Brandpulse delivers actionable insights within a few days. On average, it takes about six days. We ensure that you receive insights fast, so you can make timely decisions.

Do I need technical expertise to use Brandpulse?

No, technical expertise is not required to use our platform. We do have specific dimensions and ratios for the images that can be uploaded. If needed, we help you resize them on imageresizer.com.

Can Brandpulse work globally?

Yes, Brandpulse is designed to scale globally and help businesses around the globe.

Are You Ready to Win? Use BrandPulse to Test Your Creative Designs!

It's time to stop guessing. Hand over your creative materials, and we will determine which one grabs the most attention. It’s time for you to gain clarity and win with confidence!

Are you ready to win? Use Brandpulse to test your creative designs!

It's time to stop guessing. Hand over your creative materials, and we will determine which one grabs the most attention. It’s time for you to gain clarity and win with confidence!

Why guess, when you can test?

Brandpulse was designed to help marketers test visuals and messages before launch.

"Within 48 hours, we had a winner."

Early testers love the insight, We're working closely with our first users to deliver instant clarity on creative performance.