Message Testing that captures real attention

Make every word count. Brandpulse shows you if your message has stopping power with real audiences worldwide. Test taglines, headlines, and value propositions against the people who matter most, and launch with confidence knowing your words will resonate.

Audience Signals

30,457

Real human feedback

Starting from

$1250

per test

Stopping Power Score

95

90% statistical confidence level

Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo
Adworth logoSloopspecialist logoLet's Go marketing logoDakAdvies logoBouman logoNiemeijer logoRots vertrouwenspersoon logoWellhuis dakwerken logoStap Reizen logo

Why Message Testing with Brandpulse

Great messages are never guesswork. They earn attention, connect with meaning, and drive results. Brandpulse helps you move beyond instinct by showing exactly how your audience responds, so you can shape words that truly work.

Measurable impact

See instantly which messages break through and which fade away. Our stopping power rating reveals the difference in attention within seconds.

Capture real reactions

Test your copy with the people who actually matter. Brandpulse connects you with precise audiences worldwide, matched with your own specific targeting.

Decisions you can trust

Every result is backed by behavioral data and statistical validation, giving you confidence to launch messaging that will perform in the market.

How Message Testing Works

From upload to insight in daysBrandpulse makes message testing simple. You get real human attention data, fast.Launch your first creative pre-test in minutes, no technical skills needed. Brandpulse simplifies every step, from upload to insight, and reveals which version has the strongest stopping power. That means the creative most likely to grab attention instantly.

1

Upload your messages

Place your copy, headlines, or value propositions in the platform. Whether it is a new product message or a brand repositioning line, we test it in realistic settings.

1

Upload Your Creative Assets

Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.

Upload Your Creative Assets

Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.

2

Define your real audience panel

Choose from our global panel of real people. Segment by location, language, gender, age and interests so you hear from the people who actually matter.

2

Define Your Target Areas

Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.

Define Your Target Areas

Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.

3

Capture attention data

We measure stopping power by tracking what gets noticed and what gets skipped. Unlike surveys, we see behavior instead of opinions.

3

We Do the Heavy Lifting

We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.

We Do the Heavy Lifting

We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.

4

Get your pre testing insights

In just a few days you receive clear reports showing which messages resonate, backed by visuals and data you can share with your team.

4

Receive Your Insights Report

Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing

Receive Your Insights Report

Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing

The pretest result dashboard showcasing a test for chatbot image optimization with realistic and cartoon face comparisons.

Actionable insights, not noise

Your message testing report makes results instantly clear.

See which messages have the highest stopping power rating, and why they stand out.

Understand differences across audiences, from different demographics to diverse markets.

Visual heatmaps reveal what people focus on and what they miss.

Clear recommendations help you refine and launch with confidence.

Where message testing pays off

From ads to sales decks, headlines to product copy, message testing shows whether your words get noticed and drive action.

Book covers

Book Covers

Food photo's

Food Photos

Packaging

Packaging copy

Billboard

Billboard

Logo

Business names

Fashion Models

Fashion Models

Product image

Product names

Print advertisements

Print Advertis...

Taglines

Taglines

Slogans

Slogans

E-commerce ads

E-commerce ....

Product photo's

Product Photos

Podcast

Video Thumb...

Why choose Brandpulse for message testing

Strong messages are built on evidence, not instinct. With Brandpulse you know if your words have stopping power before you launch, so every campaign starts with confidence.

A business meeting discussing the pre test results.

Behavior that matters

You get real human attention data, not just opinions. Brandpulse shows which messages actually capture notice and which get skipped.

Impact you can measure

Every tested line helps you avoid wasted spend, reduce risk, and drive results that matter for your brand and business.

Confidence to move forward

Our clear, visual reports make it easy for teams to align and act on what works, so you launch messaging with certainty and speed.

Real human feedback in days not months

Build a culture of performance-driven creativity, where every idea gets validated before it goes live.

Find out what grabs attention

Our heatmaps show where eyes land, what people skip, and where attention drops. Powered by AI, grounded in real audience behavior.

See what words get noticed

Words matter, but only if they get noticed. Heatmaps make your results visual so you know exactly what works.

Find out which words, headlines, or taglines people notice first, and what they ignore.

Compare variations side by side to see which version has the strongest stopping power.

Share clear visuals that make it easy for your team to align on the right choice.

Hear from those who already
work with Brandpulse™

"In print advertising, you only get a few seconds to capture a reader's atttention. Thanks to Brandpulse, I pre-tested my spring magazine ad and discovered the most impactful design before going to print."

Mark Davidson

Mark Davidson

Senior Print Media Advertiser

"Fashion is all about first impressions. Our in-house models' headshots were tested with Brandpulse to see which one caused the greatest reaction. It enabled us to achieve our best ROI to date."

Lisa Monroe

Lisa Monroe

Talent Director

"Choosing the right packaging was overwhelming for us. We wanted a design that is aligned with our audience's liking. Brandpulse helped us pretest which one had the strongest shelf appeal."

Emily Carter

Emily Carter

Founder

FAQs about message testing

What is a message test?

A message test measures how well a piece of copy captures attention and communicates meaning to your target audience. With Brandpulse you see behavioral data, not just opinions.

What is the purpose of message testing?

The purpose is to know if your words will resonate before you invest in campaigns. It helps you refine clarity, relevance, and impact so you can launch with confidence.

What is an example of message testing?

Testing can range from evaluating different product taglines to comparing alternative email subject lines. Brandpulse shows which one actually gets noticed.

What is the message testing methodology?

Traditional tools rely on general surveys and panels. Brandpulse is different. We use real human attention tracking with a global panel, giving you data on what people really look at and remember.

What is stopping power?

Stopping power is the ability of a message to capture attention within the first few seconds. If your copy doesn’t stop people, it won’t persuade them. Brandpulse provides a stopping power rating so you know which message wins attention.

What is the difference between message testing and concept testing?

Concept testing looks at broad ideas and creative territories. Message testing focuses specifically on the words and copy that communicate your brand or product promise.

Silver
$1250/ Per Test

Ideal for startups and fast-moving teams looking for directional insight at an affordable price.

Up to 6 creative assets testes

30,000 Human Audience Signals

Min. 80% Confidence Level

Full reporting

5-7 days

AI feedback

$1550/ Per Test

Perfect for agencies and growth teams that need confident, data-backed creative decisions.

Up to 6 creative assets testes

45,000 Human Audience Signals

Min. 85% Confidence Level

Full reporting

5-7 days

Extensive AI feedback

Platinum
$2250/ Per Test

Built for high-stakes creative like packaging, outdoor, and brand campaigns where precision matters.

Up to 6 creative assets testes

60,000 Human Audience Signals

Min. 90% Confidence Level

Full reporting

5-7 days

Interactive AI feedback

Make your words count. Start testing your messages.

Discover what resonates, capture attention, and launch with confidence.

No credit card required. Get started in minutes.