Yes. You can create a free Brandpulse account and explore the platform as long as you want. You only pay when you run a test or start a subscription. This lets you get familiar with the workflow before you commit to anything.
A test requires at least 2 creative assets so you can compare performance. You can include up to 6 assets in a single test.
Pricing does not change based on how many assets you include which means you can explore multiple directions without any additional cost.
Most tests complete within 5 to 7 working days. Timing can vary slightly based on audience volume and the number of creative assets you include.
No. You can run any Silver, Gold or Platinum test as a single purchase. There is no contract and no long term commitment. This is helpful for teams that test occasionally or want to try Brandpulse before choosing a plan.
Every test runs on a live audience so we can capture real behavioral signals. The plan you choose sets your minimum audience signals and your confidence level. No matter which option you choose, you receive your Stopping Power Rating, detailed diagnostics, heatmaps, human attention response and a complete insight report.
Audience signals represent the number of real people who had an Opportunity To View (OTV) your creative. Each OTV reflects a natural moment where someone could notice your asset. By observing these moments, we measure actual attention rather than opinions or self reported recall. Audience signals allow us to simulate real world attention competition so you can see how your creative performs when people are choosing what to look at, not what to say.
No. You can create and launch your first test right away. There are no additional setup costs.
Yes. You can upgrade or downgrade whenever you need. Upgrades take effect immediately. Downgrades take effect at the end of your monthly or yearly billing period. Any credits you already have remain available until their normal expiration date.
Single tests always remain pay as you go.
Credits are the internal currency you use to run Silver, Gold or Platinum tests.
A Silver test uses 125 credits, a Gold test uses 155 credits, and a Platinum test uses 255 credits.
If you buy a single test you also use credits, but you do not need to manage them. You simply purchase a test and the correct number of credits is applied automatically.
Subscription credits renew every month and remain valid for 12 months. This gives you flexibility to use credits whenever your creative volume increases. You can also buy extra credits at any time which works like a prepaid top up.
Prepaid credits remain valid for 30 days.
Credits you receive through a monthly or yearly plan remain valid for 12 months from the moment they are added to your account.
This means you always keep a full year of runway to use your subscription credits, even as new credits are added each month.
Yes. Brandpulse supports rollover with a full year of validity.
Every time your subscription adds credits, those credits remain valid for 12 months. This gives you a flexible balance that adapts to busy periods, campaign cycles and testing spikes.
Yes. Credits give you complete flexibility. You can use them for Silver, Gold or Platinum tests in any combination.
Yes. You can top up your credit balance at any time. Prepaid credits remain valid for 30 days, which is helpful when you need extra volume for a campaign or creative sprint.
Yes. You can cancel at the end of your billing cycle or upgrade at any time. Upgrades take effect immediately. When you cancel your plan remains active until the final day of your billing period.
Stopping power reflects how quickly your creative captures attention in the first split seconds. It is one of the strongest indicators of real world performance.
Confidence levels depend on the test type. Silver delivers an 80% confidence level. Gold delivers an 85% confidence level. Platinum delivers a 90% confidence level.Brandpulse uses statistical validation methods to calculate certainty. These include Chi Square, Z Test and Bayesian Best Probability. Together they confirm whether performance differences are meaningful and reliable.
