Brandpulse delivers real-time behavioral insights for OOH ad testing. Find out which creative wins attention before you go live, whether it’s a billboard, transit shelter, or street-level poster.
Audience Signals
Real human feedback
Starting from
per test
Stopping Power Score
Outdoor media is bold, visual, and high-stakes. With Brandpulse, you get fast, validated data on which ads stand out, land your message, and drive recall. Our platform lets you compare designs side by side and see what captures attention based on real human insights.
OOH media commands space but not always attention. Test outdoor ads using real human behavior. See what makes people stop, remember, and act, before you invest in placements.
No generic panels here. We match your creative with people who reflect your actual customer base, from broad demographics to niche segments.
Results are clear, actionable, and backed by data. You’ll know which ad to run and why — without guesswork or delay.
Brandpulse uses rapid consumer panels and advanced attention metrics to test your outdoor creative in context. It’s fast, easy, and built for brand and media teams. - No technical setup needed.
Start by uploading the creative you plan to run — from static billboards to animated transit ads. We support every outdoor format.
Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.
Simply upload 2–6 images of your visuals — ads, packaging, billboards, illustrations, or photos. For text, you can test brand names, taglines, or any copy up to 90 characters.
We match your ad with a real audience based on location, demographics, or interest, so you can test how your outdoor creative performs where it will actually be seen.
Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.
Select any of your target audience based on location, language, gender, age, and interests. We make sure your assets are shown to the right people.
We send your concepts to a behaviorally responsive panel that matches your target audience. They’ll view the ad as they would in real life, while we track where their eyes go and calculate a Stopping Power Rating based on visual engagement.
We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.
We run pre-tests in a simulated environment and gather audience feedback to quantify the Stopping Power Rating of your assets.
Review your results in a clear, actionable report. You’ll know which creative stops people, lands your message, and performs best in a real-world setting.
Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing
Get a clear, actionable report with statistical analysis and audience response metrics, including our Stopping Power Rating. Armed with this data-backed intelligence, you’ll be ready to present or launch winning campaigns.Stop guessing—Start Testing
Your results arrive in a clear visual report, showing which creative gets noticed and why.
Stopping Power Rating for each concept
Eye tracking heatmaps showing where attention goes
Clear dashboard showing statistically validated insights
Strategic insights for improving outdoor performance
From first mockup to final placement, Brandpulse helps you measure what matters most in outdoor advertising — attention. Whether you're designing a bold billboard or optimizing a transit poster, here’s how marketers use our platform to test smarter.
Blending AI with real human feedback, Brandpulse’s approach gives you certainty on which asset grabs the most attention.
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
We provide clear insights into which image asset has the greatest stopping power
Start A Test
We help you move quickly and confidently with outdoor creative that’s built to perform in the real world. From concept development to execution, Brandpulse gives you the tools to test, validate, and optimize your advertising before it ever hits the street.
Upload your outdoor creative and launch tests in minutes. Get results based on real human behavior, not long-winded surveys or guesswork.
Avoid wasted media spend with insights that show which creative performs best. Back every campaign with behavioral evidence.
Know your idea will deliver in the real world. Feel confident presenting, pitching, and placing your OOH work.
Transform how your team works on outdoor advertising. With every test, you sharpen creative strategy, reduce campaign risk, and raise the bar for what effective OOH looks like.
Our heatmaps reveal what your audience sees first and what they miss. Get visual proof of where attention goes, so you can fine-tune your outdoor creative for maximum impact.
Heatmaps from our OOH ad tests show where attention lands in the first few seconds. This helps you:
Know where your ad draws eyes at first glance
Validate brand, logo, and message visibility
Spot distractions or visual dead zones early
"In print advertising, you only get a few seconds to capture a reader's atttention. Thanks to Brandpulse, I pre-tested my spring magazine ad and discovered the most impactful design before going to print."
Senior Print Media Advertiser
"Fashion is all about first impressions. Our in-house models' headshots were tested with Brandpulse to see which one caused the greatest reaction. It enabled us to achieve our best ROI to date."
Talent Director
"Choosing the right packaging was overwhelming for us. We wanted a design that is aligned with our audience's liking. Brandpulse helped us pretest which one had the strongest shelf appeal."
Founder
OOH stands for out-of-home advertising. It includes any ads that reach people outside their homes, such as billboards, transit posters, airport screens, and street furniture.
Outdoor ad effectiveness can be measured through behavioral metrics like attention, recall, and brand recognition. Tools like Brandpulse simulate real-world viewing conditions and track if and how people engage with the ad.
Common KPIs include impressions, reach, CPM, dwell time, and recall — but none of these matter if your ad doesn’t first get noticed. Brandpulse uses its own proprietary Stopping Power Rating to measure visual attention in the crucial first seconds. Because without attention, there is no dwell time, no message recall, and no impact. Everything starts with attention — and we help you prove it.
Stopping power is a measure of how effectively an ad grabs attention. In OOH, it refers to whether your ad makes people pause, look, and engage in a fast-moving environment.
Ideal for startups and fast-moving teams looking for directional insight at an affordable price.
Up to 6 creative assets testes
30,000 Human Audience Signals
Min. 80% Confidence Level
Full reporting
5-7 days
AI feedback
Perfect for agencies and growth teams that need confident, data-backed creative decisions.
Up to 6 creative assets testes
45,000 Human Audience Signals
Min. 85% Confidence Level
Full reporting
5-7 days
Extensive AI feedback
Built for high-stakes creative like packaging, outdoor, and brand campaigns where precision matters.
Up to 6 creative assets testes
60,000 Human Audience Signals
Min. 90% Confidence Level
Full reporting
5-7 days
Interactive AI feedback
Brandpulse gives you the clarity to launch with confidence. Validate stopping power, attention, and performance in real-world settings.
No credit card required. Get started in minutes.
