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Attention Testing · Creative Pre-Testing

Stop A/B Testing Your Budget.
Know which creative wins before you spend.

Your team loves Variant A. Your audience might not. Find out before you commit.

Upload up to 6 variants and we'll test their attention against 30,000+ real people in natural viewing environments. No generic panels, no surveys, no tech integration. Pure behavioral observation, results in a week.

Start Attention Test See How It Works

Results in 5–7 days · ≥80% statistical confidence · Any creative format

Drop your creatives

Packaging

OOH

POS

(and more!)

Gathering real behavioral data...

0 +

people observed

Attention Testing Report

Stopping Power Rating

Complete

Variant A 64

Winner

Variant B 87

🔥 Heatmap available

Variant C 41

Observed

32,450 people

Variant B is the winner

Discover why! →

Sound familiar?

Creative decisions are too often driven by internal opinions, gut feeling, and flawed research methods. You need objective behavioral evidence before you commit to a creative or media buy.

Everyone in the boardroom loved it. It flopped.

Creative choices are frequently driven by the Highest Paid Person's Opinion (HiPPO) or internal gut feeling, rather than objective data on what actually captures your audience's attention.

12 people said yes. The market didn't.

Small panels and focus groups in artificial, sterile lab settings don't reflect real-world attention in cluttered, noisy digital or physical environments. Claimed attention is not real behavior.

You found the winner. After burning half the budget.

A/B testing in production is slow and expensive. By the time you know which variant works, you've already spent a significant portion of your media budget on the losing creative.

Brandpulse Attention Testing was built to solve this.

Book a Demo

Why your current approach leaves you guessing

See how behavioral attention measurement compares to focus groups, lab eye-tracking, and in-market A/B testing.

Sample Size

Traditional Methods

12–100 paid respondents

Attention Testing

30,000+ real individuals

Method

Traditional Methods

Self-reported opinions / lab gaze

Attention Testing

Observed natural behavior

Speed

Traditional Methods

Weeks to months

Attention Testing

5–7 days

Environment

Traditional Methods

Lab / controlled setting

Attention Testing

Real online environment

Targeting

Traditional Methods

Generic national panels

Attention Testing

Hyper-specific: location, demographics, affinity and life milestones

Awareness

Traditional Methods

Participants know they are tested

Attention Testing

Passive / unaware measurement

Tech Required

Traditional Methods

Webcam / lab setup

Attention Testing

Zero integration

Cost

Traditional Methods

$$$$$—$5K–25K+ per study

Attention Testing

$$$$$—From $1,250

Traditional Methods Slow, expensive, and based on what people claim

Attention Testing Fast, affordable, and based on what people actually do

Sample Size

12–100 paid respondents

30,000+ real individuals

Method

Self-reported opinions / lab gaze

Observed natural behavior

Speed

Weeks to months

5–7 days

Environment

Lab / controlled setting

Real online environment

Targeting

Generic national panels

Hyper-specific: location, demographics, affinity and life milestones

Awareness

Participants know they are tested

Passive / unaware measurement

Tech Required

Webcam / lab setup

Zero integration

Cost

$$$$$—$5K–25K+ per study

$$$$$—From $1,250

What happens when you skip testing? You produce the wrong creative. You print 500,000 units of packaging nobody notices. You run a 3-month billboard campaign with the weaker design. You scale the ad that doesn't stop the scroll. The cost of not testing isn't $1,250. It's the entire media budget you spend on a creative that never had a chance.

See the science behind the score

The Attention Blueprint

We don't just tell you which wins. We tell you why.

People don't read. They scan. And a scan either registers, or it doesn't. Our methodology is built on 17 visual drivers from cognitive psychology that determine what wins that first half-second of attention. Every principle is substantiated with peer-reviewed research.

University of Utrecht

Cognitive Psychology Research

17 drivers · 47+ peer-reviewed sources

Luminance Contrast

High contrast catches the eye faster and guides visual focus.

Face Recognition

Faces always win over abstract shapes. We are wired to look at them.

Color Saturation

Saturated, warm colors attract more immediate attention.

Size & Position

Larger and more centrally positioned elements win on the retina.

Orientation & Edges

Edge information is the most reliable predictor of human gaze.

Motion & Flicker

Dynamic temporal changes are among the most powerful attention drivers.

…and 11 more drivers that help us explain the why

Measurement is useful. Understanding is valuable.

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Clear Metrics

The Stopping Power Rating

One number that tells you which creative to produce. No debate, no gut feeling, no committee. We distill complex behavioral data into a single, easy-to-understand metric that measures exactly how effectively a variant captures attention.

Clear winner identification across 2–6 variants
Statistically validated scoring (≥80% confidence)
Segment breakdowns to see which variant wins with specific demographics

Variant B Winner

Variant A 64

Variant C 41

Natural Placement

Unaware Measurement

Real Environment, Real Attention

People behave differently when they know they're being watched. In the real world, they scan. They don't study. We measure passive, unaware attention in the user's natural viewing environment, capturing whether your creative actually interrupts that scan. No sterile labs, no webcams, no forced exposure.

Measurement occurs in natural digital environments
Participants are unaware they are part of a test
Captures genuine behavioral interaction, not claimed recall

Test Any Creative, Any Format

Whether it's a static image, a video, HTML5, or plain text. If you can upload it, we can test it against your exact target audience.

Book Covers

Food Photos

Packaging

Billboards

Logos

Fashion Models

Products

Print Advertis...

Taglines

Slogans

E-commerce ....

Product Photos

Video Thumb...

Who is it for

Before your design can tell a story, it has to win a fight.

You create the designs. We provide the certainty. Our Attention Testing gives marketing and design teams the behavioral data to prove whether a concept will win the 2-second battle for attention. Because your message, emotion, or call-to-action only works after your design has actually been seen.

Marketing Directors & CMOs

Tired of defending creative choices with nothing but 'the agency recommended it'? Give your board objective behavioral proof.

Creative Directors

Your best work keeps getting killed by committee. Give it objective evidence to survive the boardroom and make it to production.

Media Agencies

Your clients ask why the campaign didn't perform. Now you can answer that question before the campaign even launches.

Packaging & OOH Specialists

You designed for the real world. But did you test it there? See how your design performs in a simulated cluttered environment before printing.

What's the cost of producing the wrong creative?

Silver

$1250/ Per Test

Ideal for startups and fast-moving teams looking for directional insight at an affordable price.

Up to 6 creative assets testes

30,000 Human Audience Signals

80% Confidence Level

Full reporting

5-7 days

AI feedback

Get Report Now

Gold

Recommended

$1550/ Per Test

Perfect for agencies and growth teams that need confident, data-backed creative decisions.

Up to 6 creative assets testes

45,000 Human Audience Signals

85% Confidence Level

Full reporting

5-7 days

Extensive AI feedback

Get Report Now

Platinum

$2250/ Per Test

Built for high-stakes creative like packaging, outdoor, and brand campaigns where precision matters.

Up to 6 creative assets testes

60,000 Human Audience Signals

90% Confidence Level

Full reporting

5-7 days

Interactive AI feedback

Get Report Now

🧪 Starter Plan

Great for small brands and early testing

$2,250/ Per month

$2,500

250 credits per month

Covers 2 Silver tests per month

Save 10% every month

Choose Starter

🚀 Growth Plan

Recommended

For growing teams running regular test

$3,950/ Per month

$4,650

465 credits per month

Covers 3 Gold tests per month

Save 15% every month

Choose Growth

🏆 Pro Plan

Best choice for large-scale testing and agencies

$5,400/ Per month

$6,750

765 credits per month

Covers 3 Platinum tests per month

Save 20% every month

Choose Pro

🧪 Starter Plan

Great for small brands and early testing

$1,875/ Per month, billed annually

$2,250

250 credits per month

Covers 2 Silver tests per month

Get 2 months free

Choose Starter

🚀 Growth Plan

Recommended

For growing teams running regular test

$3,292/ Per month, billed annually

$3,950

465 credits per month

Covers 3 Gold tests per month

Get 2 months free

Choose Growth

🏆 Pro Plan

Best choice for large-scale testing and agencies

$4,500/ Per month, billed annually

$5,400

765 credits per month

Covers 3 Platinum tests per month

Get 2 months free

Choose Pro

Frequently Asked Questions

What formats can I test?

You can test almost any creative format: static images (billboards, packaging, thumbnails, print ads), video content, HTML5 banners, and even plain text messages.

What types of creatives can I test?

Brandpulse Attention Testing works with virtually any creative format. Common use cases include OOH ad testing, packaging design testing, ad testing, message testing, and thumbnail testing. If you can upload it, we can test it.

How is this different from eye-tracking?

Traditional eye-tracking relies on webcams in controlled lab settings with small panels of people who know they are being tested. Attention Testing measures actual behavioral interaction at scale (30,000+ people) in natural online environments, passively and unaware. On top of that we also deliver an AI-powered eye tracking heatmap trained on lots of real eye-tracking data.

What is a Stopping Power Rating?

The Stopping Power Rating is a composite score that measures how effectively a creative variant captures and holds behavioral attention compared to the other variants in your test. It gives you a clear, single metric to determine the winner.

How precise is the targeting?

Very precise. You can target by location (down to city or regional level), demographics like age and gender, and over 12 affinity categories. This ensures your creative is tested against your actual target audience.

How precise is the targeting?

Very precise. You can target by location (down to regional/postcode level), language, gender, age groups, and over 12 affinity categories (e.g., Finance, Travel, Food & Dining). This ensures we measure your actual target audience, not a generic panel.

How many variants can I test at once?

You can upload and test between 2 and 6 creative variants in a single test cycle.

How long does it take to get results?

From the moment you upload your variants and set your targeting, you will receive your full executive report and heatmaps within 5 to 7 days.

Do I need my IT team involved?

No. Zero technical integration is required. You simply upload your files via our self-service portal, and we handle the entire measurement infrastructure.

Stop A/B Testing Your Budget. Know which creative wins before you spend.

Gathering real behavioral data...

Sound familiar?

Everyone in the boardroom loved it. It flopped.

12 people said yes. The market didn't.

You found the winner. After burning half the budget.

Why your current approach leaves you guessing

We don't just tell you which wins. We tell you why.

Luminance Contrast

Face Recognition

Color Saturation

Size & Position

Orientation & Edges

Motion & Flicker

The Stopping Power Rating

Real Environment, Real Attention

See Exactly Where Attention Lands

Test Any Creative, Any Format

Before your design can tell a story, it has to win a fight.

Marketing Directors & CMOs

Creative Directors

Media Agencies

Packaging & OOH Specialists

Leverage our global publisher network, but with specific, data-driven targeting.

What You'll Receive

Executive Summary

Stopping Power Ratings

Attention Heatmaps

Segment Matrices

"Why It Won" Analysis

Proven Results from Real Clients

How replacing 'gut feeling' with attention data drove 32% more chats

From 'Creative Gamble' to 95% Confidence: Securing the Holiday Season campaign

Want to see how this applies to your brand?

How to Start Testing

Upload Variants

Set Targeting

We Measure

Get Your Report

What's the cost of producing the wrong creative?

Frequently Asked Questions

What formats can I test?

What types of creatives can I test?

How is this different from eye-tracking?

What is a Stopping Power Rating?

How precise is the targeting?

How precise is the targeting?

How many variants can I test at once?

How long does it take to get results?

Do I need my IT team involved?

Stop A/B Testing Your Budget.
Know which creative wins before you spend.